In 2013, a guy with a sketch book full of drawings, started to create an imaginary world, where real and fictional sea creatures lived together. He was passionate about all living things underwater since he was a kid, as they seemed to be the alter ego of creatures on earth. He noticed then, that there was a seahorse for horses, swordfish for swords, sea sponge for sponges, and many other creatures.
Between biology and history books, he found mythological beings, and he felt specially attracted to mermaids, due to obvious reasons. This idea slept in his mind for a very long time, until one day, he formally decided to create his own world. The illustration project was called “Hey Mermaid” and it started as a facebook fan page.
After a couple of months, a friend encouraged him to start with a product line, so he began to produce some souvenirs, in order to get some money to support his project.
Things were turning complicated due to work and studies however, he never stopped drawing. At the end of every note, he used to write nos gusta el mar which means we love the sea like what mermaids would say to us.
Besides this, he was also concerned about sea pollution, and how the engine of his ideas (the sea) was degrading little by little because of excessive amounts of waste material in the water. There was this need to create awareness, and through illustration he found a voice.
Anybody who loves the sea would protect it instead of damage it, so Nos gusta el mar became his favorite slogan to encourage people to care about the sea. The project changed its name then to NOS GUSTA EL MAR and later, it became a registered brand in Panamá.
Beginning 2016, our dreamer quit his job, took his sketch book and started to work on the illustrations full time. It’s not been an easy road since then, but his dedication and commitment to this project, encourages him to continue.
Currently he manages his own author line of limited edition products available at some Design and Art Boutiques and in this web site. He also collaborates with brands and private clients by creating visual artworks and promotes a small campaign called #nosgustaelmarsinplástico (we love the sea without plastic) or its english version #wedontbelieveinplastic
This guy we’ve been talking about is “The Captain”, and he continues navigating through imaginary seas, looking for adventures and telling stories through his drawings.